Lauren Lamonica Rosenthal Product Manager and User Experience Designer
At Cannes, I love Hitchcock
Cannes: I love Hitchcock, a photo by lauren.lamonica on Flickr. At the end of May, I visited Cannes to support my Director/Producer friends, Blair Erickson and Stephanie Riggs, who were promoting their new film called The Standbys about Broadway understudies. I loved seeing this poster because I’m a Hitchcock fan, especially of To Catch a [...]
Project: Battle Pirates
Battle Pirates is a real-time strategy game currently on the Facebook platform. It’s the creation of Kixeye co-founder and my former manager, Paul Preece. Players build up their bases and ship fleets, generate and collect resources, and then battle other players for resources at sea. As the Product Manager for the game from April 2011 [...]
Project: Horizon App Directory
In an attempt to compete with the vast Apple and Android application stores and directories, the Symbian Foundation, creator of open source mobile OS Symbian, decided to design the Horizon Application Directory. Having worked on the community site and previously the developer site for the organization, I was given the chance to design the user [...]
Project: Symbian Community Site
The Symbian Community site creation aimed to attract and engage the Symbian mobile community with a flashy, artsy new experience combining various social media channels (Youtube, Flickr, Twitter) that would allow users of the Symbian OS to converse with one another via their mobile devices and meanwhile allow visitors of the site to act as [...]
Project: Artspace
Artspace (then artandculture.com) was created to democratize and digitalize the “high art” community, engaging visitors to view and purchase art through the site. Working on the beta launch of Artandculture.com was about designing public and private artist profiles in a way that would encourage the art community to adopt their public profiles and get while [...]
Project: Virtual Thirst (Coca-Cola)
The Virtual Thirst project was concocted by Coca-Cola, Crayon, and Millions of Us. Millions of Us held a contest for the Second Life community asking, “what do avatars thirst for?” The answer, from our contest winner, was virtual experiences. Based on her designs, we built out three giant Coke bottle puzzles, that when unlocked, would [...]
Project: WWE in Gaia
In 2008, World Wrestling Entertainment approached us asking if they could get a campaign on the web-based virtual world and community of Gaia Online. Gaia is a flash based world with large-headed, tiny bodied characters. At the time, it was popular with tweens as well as fans of World Wrestling Entertainment. Working with my good [...]
Project: Toyota Scion City
The Toyota Scion brand is about self expression. What better way to introduce a series of cars about customization than through the user created virtual world of Second Life. This project began as sixteen acres of virtual land–enough for a showroom and some virtual skyscrapers–but quickly became four times that size, with room for avatars [...]
Project: Hospital of the Future
The idea for this project was to build out a virtual Palomar Pomerado West Hospital, a hospital that was in contract to begin construction in 2012. To gain support for the hospital in the southern California region where it would be located, we built out a virtual presence where those interested in learning about it [...]
Project: Lingerie Legends (Budweiser Select)
This was one of the wildest project I produced in Second Life (and that’s saying a lot). This was two virtual lingerie contests simulcast with real life lingerie contests in Las Vegas and New York. We build out a swank club called the Select Lounge in Second Life. The guest list was limited and ropes [...]